Tarshaa Krishnaraj

Writing INFO

Tarshaa Krishnaraj is a producer and designer based in New York.

1. FLORA Product
2. FLORA Content & Brand
3. Magnolia Pictures
4. Weill Cornell TOTH Labs
5. Game-based Organisms

FLORA
Designer, Producer

Designed the landing page for FLORA as part of product marketing and product innovation efforts.

Motion Design, Product Innovation

See FLORA here F FLOR

Techniques
Product Innovation, Designer, Motion Design

Developed all techniques with technique builders , edited and created motion design. Collaborated with product designers to take polished designs and turn them into consumer-facing content.

Techniques is live in beta. Launch video coming soon.

Techniques F FLOR

AI Frontier Models + Features
Product Marketing, Innovation, FLORA

DCreated, edited and produced all content and copy for FLORA’s X, Instagram and Linkedin.

Created:
• Model and Feature Announcements
• Live Builds (building live with industry experts)
• Launch Videos
• Creative Content (and paid ads) on Instagram
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Product Marketing Projects F FLOR

Series A Fundraise Video
Art Direction, Motion Design, FLORA

Scripted, filmed, edited FLORA’s Series A fundraise video, from start to end. Garnered 1M+ views across all platforms

Watch the Announcement F FLOR

Provocations x FLORA
Writing as Prompting Engineering—Producer

An interrogation into how writing with LLM’s changes how we think and create. I speculate how I train my LLM to see the thing that no one else sees, as opposed to what everyone else sees.

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Magnolia Pictures
Creative Producer, Editor

Ideated, created, iterated and edited film campaigns across all socials. Campaigned and conducted offbeat marketing strategies for Magnolia Pictures, a titan in the film distribution world. Over the course of 7 months, I worked on several films, including The Assessment, Sister Midnight, One to One: John & Yoko, Lake George, and more. I developed brand marketing tactics to ensure that all the campaigns resoonanted amongst audiences.

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Bud Eater: A Weill Cornell Medicine Collaboration

Creative Technologist

TOTH LABS ↗

Art Direction, Design Research, Speculative Design

The Bud Eater forages for food. Imagine, in an overpopulated world, how would humans find food? In collaboration with Weill Cornell’s Toth Labs .

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Post-human Game x National Geographic

Designer, Creative Technologist

Game Design, Speculative Design, Multi-Modal A.I. Machines

How much can a game challenge the male-centered, blue-chip story of a future that we have been fed through media? A concept called Parthenogenesis, developed originally by National Geographic Magazine.

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Workflow & Processes:

Unreal Engine/Game Engines/ Design
Spatial Computing
Applied AI
Spatial computing
AI in the AR/VR Space

*This is a speculative project*

Chew Machine: Machines for Eating

Chew Brace is a imaginative speculative, wearable face machine that counts to ensure that we chew our food 32 times, and 32 times only. Modeled in Cinema 4D and projected on a AR/VR space.

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Life of a Spacesuit: Synthetic Intelligence & Beyond Examining The Awkwardness of AI

Life of A Spacesuit uses a synthetic machine’s current potential to stretch what is and what is not capable of an LLM to analyze, speculate and imagine. It stops somewhere between science and total fiction, producing something half-baked.

In examining the stickiness, the awkwardness of AI, I hold a microscope to the corners of imagination that AI posesses. How many ‘speculative’ or ‘inviable’ situations can AI imagine for an entirely realistic prompt?